Each chapter of Red to Black focuses on a crucial aspect of the turnaround process, including the three critical areas:
These simple steps are outlined in clear modules to give you the clarity you need to know how to proceed from starting with a new client through to their cash flow stabilization. All of this is done to experience profitable growth.
Every chapter is filled with principles and concepts that you can use immediately with your client to lead them to become more profitable in their business and to enhance your guidance, expertise — and wisdom — in business decision-making.
Assess each business situation quickly and accurately
Create a turnaround business plan that can bring success in as little as 30 days with complete commitment from the business owner
Know how to become a Profit Expert for each of your client’s businesses.
Work through the three critical turnaround areas of: controlling cash, reducing expenses and increasing revenue
Reassess the situation after 30 days to adjust the plan and continue the turnaround process
Ultimately put everything together to build your earnings AND your reputation as a turnaround expert and profit expert for small businesses
This book is written for consultants, business owners, operators, and managers. No matter what your client’s product or service, and irrespective of your talent, skill or experience, the principles presented in this book can make your client more profitable!
You will also learn the Cash Flow Improvement Process to implement with your clients. Doing so you'll add another revenue stream to making you more than an just another small business accountant while becoming a profit expert. All of this is brought to life using three small business case studies for you to follow along with and learn from.